116 King St., Alexandria, (703) 739-4662
Merchandising is the art of placing products in a store in an aesthetically pleasing way. Decorium in Old Town Alexandria takes this concept to the next level by creating entire internal worlds in their retail space. Customers walk through a wonderland of rooms and fanciful vignettes: Greenery and chandeliers are sprouting from the ceiling. Patterned rugs are underfoot. A large, stained-glass piece completes a living room display in the front window. Decorium is all about unique home goods. Some are statement pieces (think blue chandeliers and chairs worthy of an Alice in Wonderland tea party), but they also sell gifts at an affordable price point. The displays round out a lovely in-store experience that transports clientele from King Street into a fairyland of its own creation.